Telephoning

At Benjarong Company

Customer: 081-908-7052

Officer: Hello

Customer: Hello, Is this Benjarong Company?

Officer: Yes, please Can I help you?

Customer: I would like to order teacup set of Benjarong.

Officer: Wait a moment. I will move to sales department.

Customer: Ok, thank you.

Sales department

Seller: Hello sales department. Can I help you?

Customer: I would like to order Benjarong.

Seller: Which product do you want? My company export around the word?

Customer: Oh yeah! I’m from China. I want to order teacup set please.

Seller: How many set do you want?

Customer: Three sets. What size do you have?

Seller: Umm… small and big set.

Customer: How much of each set do you have?

Seller: Small set is 1,2000฿ and big set is 20,000฿ and Which design include basic element do you want such as a rose, a lotus flower and symbols.

Customer: I need to order one big set, two small set and a lotus flower design all three set please. How much does it cost?

Seller: 44,000฿. Where can I send my product and what is your name?

Customer: At Thanglong Company and my name is Bhami. I will transfer money to another three hours.

Seller: Okey. My product will send to you in two days. If you had get my product already. Please ringback to me for confirm my system and Please check you product again.

Customer: Ok. I will ringback to you and check my product, thank you.

At Thanglong Company

Seller: Hello. Is this Benjarong Company. Can I help you?

Secretary of Bhami: Hello I’m represent of Bhami who order your Benjarong two days ago.

Seller: Yes I’m remember

Secretary of Bhami: We met a problem of you product because it was broken between the product was transferring. You have to responsible.

Seller: Ok. My company will responsible sure. I will sent a new product for you in two days and I will sent free one tea cup set for apologize.

Secretary of Bhami: Ok, thank you. I will suggest you that you should be careful when you transfer more than this.

Seller: Thank you for your suggest. If you have a problem again. I’m pleasure to help you. Bye

Negotiations

Chairman : Hello all of you for attending today. I am the manager of the ceramics. And today we will discuss about Thai Benjarong products of our company.

Secretary  : In subject to the discussion. There are three issues. We will take the time to talk about one hour and thirty minutes  to cover the issue. If everyone is ready, I think we are starting to do the first section.

Chairman : Who has suggested in the first issue. Let start it.

Secretary of  Benjarong Company: I think that we should add to the variety of styles and designs for an attractive to our products and options to its customers.

Chairman : How do you think that my Art and design Department ?

Art and design Department:  If you want, I can make it but to maintain their identity with us.

Chairman: OK, if we accept this condition. Then we give this responsibility to the designer. Let move on to Fragile and expensive transportation costs. How do you have suggestion?

General Manager : I think that we will increase the strength of its products to an international standard and We are trying to reduce costs than ever before.

Sales Manager : I agree. If the product is standardized worldwide, the company's sales have certainly increased.

Chairman:  OK, That’s great. Who is argument ?

Secretary of Benjarong Company :I Disagree. I think it's too difficult to keep the same standard throughout the world. Because our firm is not enough equipment for production of us.

Chairman : Yes, It requires a lot of funding.

Art and design Department : Okay, We will need to produce to the satisfaction of our customers and needs of our customer.

Chairman : I think this proposal is given to the Secretary of Benjarong Company to deal with. Then let move to the next trouble. What everyone thinks about this?

Sales Manager : I agree with you. We should make the customer satisfied in the product.

Art and design Department : I agree with you too. We have to make products to meet customer needs.

Chairman : It is a good idea. So we give the role to Secretary of Benjarong Company to deal with the issue. Okay, all issues have been discussed. Who would suggest anymore?

General Manager : We will provide training seminars for our staff to qualified staff to welcome to the global market soon.

Secretary of Benjarong Company : If no more. I will be close meeting to this.

Chairman : All comments are very helpful to our company. Today I would like to close the meeting for the first quarter of this year. Thanks to all who attended.

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Ending the negotiation

Extract 1: Add a variety of styles and designs.

We should add to the variety of styles and designs for an attractive to our products and options to its customers.

Nextstep? :

I can make it but to maintain their identity with us.

Extract 2 : Fragile and expensive transportation costs.

Agreement reached : We will increase the strength of its products to an international standard and We are trying to reduce costs than ever before.

Next Step? :

If the product is standardized worldwide, the company's sales have certainly increased.

Meeting

Benjarong Company Quarterly Meeting


Date  : 14th February 2013

Place : Room39  at Benjarong Company 

Time  : 13.00 P.M.     Finish : 14.30 P.M.


Participants : Manager Benjarong Company (Chair Man)
                        Secretary Benjarong Company
                   General Manager                        
                        Sales Manager
                        Art and design Department

Agenda


1. Present of acknowledge : Add a variety of styles and designs.
2. Review problem and solution : Fragile and expensive transportation costs.
3. Another case

Presentations

Coffee Set

Pattern :	Lotus with Golden Dots
Code :	LTGD
Price  :	32,100 Baht
Material :	Bone China
Background :	White
Weight :	8 kgs

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Inch Covered Jar
Type : Su-Kho-Thai Pattern : Kao Larm Tad Honey / Orange Code : KLHB Price : 15,500 Baht Material : Thai Porcelain Background : Honey / Orange Size Height  : 14 inches / 35.56 cms Size Width : 7 inches / 17.78 cms Weight : 1.5 kgs

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Litre Vegetable Tureen

Type : Bone China - Windsor Shape Pattern : Phum Kao Bin ( Original Blue ) Code : PBOB Price : 15,500 Baht Material : Bone China Background  : Blue Size Height  : 6 inches / 15.24 cms Size Width  : 11 inches / 27.94 cms Weight  : 1.4 kgs

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Food Carrier

Pattern : Phum Kao Bin Blue Code : PBBP Price : 12,500 Baht Material : Thai Porcelain Background : Blue Size Height : 10 inches / 25.4 cms Size Width : 7 inches / 17.78 cms Weight : 3 kgs

Thai BENJARONG

 "BENJARONG" IS THE NAME GIVEN TO BONE CHINA AND PORCELAIN WHICH IS HANDPAINTED IN THAILAND. THE RANGE OF PRODUCTS AVAILABLE IN BENJARONG EXTENDS TO TABLEWARE (DINNER SERVICES, TEA AND COFFEE SERVICES) IN BONE CHINA AND LAMP BASES, VASES, COVERED POTS, CANDLESTICKS AND SMALL BOXES MOSTLY IN PORCELAIN.

The origins of Benjarong are traced back to the Ming Dynasty in China (1368 - 1644). Tradition has it that, some six hundred years ago, a princess from China married into the Siam (now Thailand) Royal Family and brought with her Benjarong porcelain. At that time it is understood that Benjarong porcelain was being made only for the Emperor of China. Benjarong was then supplied from China to the King of Siam for several generations. Eventually deposits of kaolin were discovered in Siam which allowed the production of porcelain to commence in that country.The King of Siam brought over from China some of the artists and established workshops in his country.

Benjarong continued to be produced in small communities of artists, with skills handed down from generation to generation, for the next four hundred years. During this period Benjarong was produced exclusively for use in the palaces of the Siam Royal Family. Some of the patterns shown on the Benjarong marketed by us are of Chinese origins and go back to the Ming Dynasty. These ancient patterns are free-form (unstructured), such as the Vine Flowers ("Dok-mai-Khod") and Butterfly and contrast with the more structured and geometric patterns devised within Siam. Many of the Siam patterns were designed in the reign of King Rama II (1809 - 1824), but further patterns evolved over the next hundred years. In particular, the trellis pattern dates to the reign of one of their greatest kings, King Rama V (or King Chulalongkorn 1868 - 1910).

It was during the reign of King Rama V that craftsmen were sent from Siam to England to learn the technique of making bone china and this product has since been made there.

Eary in the 1900's King Rama V permitted Benjarong to be used by his aristocracy and by certain wealthy and influential merchants. The present King of Thailand, King Rama IX (otherwise known as King Bhumibol) decreed at the commencement of his reign, some sixty years ago, that Benjarong henceforth was to be available to all who had the means to purchase it.

The term "Benjarong" is derived from the Balinese word "benja" and the Sanskrit word "rong" which together literally mean "five colours". Traditionally the five colours were red, yellow, green, blue and white. In more recent times these colours have been augmented by maroon and high purity (18 carat) gold. Designs over the centuries have increased in number, but many still include as their basic elements: the rose, the lotus flower, and emblems representing the Chakri and Supan dynasties in Thailand. Generally, Benjarong is characterised by densely painted and delicately detailed designs with enamelled relief glaze emphasising the background which is further accentuated by gold.

Cultural and social

 Benjarong is traditional thai five basic colors style pottery. All people in thailand used is for gifts and show in their home in office. Thai people always buy it for present during thai new year because it's very beautiful. These benjarong products can only be made by hand. When people see this product they know this is thai. 

These have been in production for hundreds of years and takes great talent to make Benjarong. Only a very few select artists can make these and it takes them days just to complete a single items. It can take up to 15 years just to prefect the art of Benjarong. Only will a professional be hand crafting such items for sale. A unique and hard to find item that is always sure to please.

You can use Benjarong to make your house pretty or you can use for everyday use . Benjarong is product that everybody know and that everyone is very proud of These date back to the 18th centry when they were only made for the thai royal family. They are still associated with royality and are held in high reguard. Benjarong is the type of product anyone would be very pleased to recieve.

The designs on the earliest Benjarong used a limited number of colors mostly for religions subjects but eventually a new design style grew up known as “Lai Nam Thong” which used gold as its distinctive colors. In the reign of King Rama II (1809-1851) Lai Nam Thong wares with gorgeous gold accents were very popular. Today, the original Benjarong porcelain wares have display at the Thai National Museum in Bangkok.